Follow parkhighmedia on Twitter Follow us.

20/03/2013

COURSEWORK DEADLINE

THIS FRIDAY 22ND MARCH, YOUR COURSEWORK SHOULD BE FINISHED AND ONLINE BY 6PM.

THIS INCLUDES ALL OF THE RESEARCH AND PLANNING, YOUR FINAL CUT AND AT LEAST 3 EVALUATION QUESTIONS INCLUDING QUESTIONS 1 AND 5.

YOU CAN HAVE THE REST OF THE WEEKEND TO POST THE REST OF YOUR EVALUATION, TILL SUNDAY NIGHT, 9PM.

Nearly there! We will start assessing your work this weekend and moderate on Monday and Tuesday.
All the marks will be added up before Easter as we need to send them off.

14/03/2013

Evaluation - 20 marks Tips, advice, exemplars

Posted by your chief examiner, Pete Fraser, on his blog - an excellent blog..

http://cw-kb-mediastudies.blogspot.com/

This is a great response to Question 1 by Kamini from last year:
http://thrillerblog2011.blogspot.co.uk/2012/02/in-what-ways-does-your-media-product.html

These are interesting ones from Yasmin whose evaluation also made it into Level 4 (though it's not perfect!)
http://yasminsthrillerblog.blogspot.co.uk/search/label/Evaluations

This is more of a level 3 but shows you how you can annotate your film opening in YouTube for Question 5:
http://mananv94thriller.blogspot.co.uk/2011/03/evaluation-part-5.html

This is an example of a director's commentary over the students' film opening (warning: it's not particularly high quality)
http://www.youtube.com/watch?v=ZL0rk4F8S20&safe=active
This is a better one:
http://www.youtube.com/watch?v=_H45f-zOhXo&safe=active

Example from other centre (note - your evalution must feature on your individual blog)

Also take inspiration from A2 Evaluations - Look at Hasina's tasks and Chloe's voice over for instance.

Also look at the examples linked on the left hand-side under Essential Links (towards the bottom of the list on this page)

Just to remind you again, here are the criteria for a level 4:
16–20 marks
- Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- Excellent ability to refer to the choices made and outcomes.
- Excellent understanding of their development from preliminary to full task.
- Excellent ability to communicate.
- Excellent skill in the use of digital technology or ICT in the evaluation

Suggested tasks:

06/03/2013

DEADLINE FOR YOUR FINAL CUT: FRIDAY 8TH MARCH

MAKE SURE YOU EXPORT IT AND EMBED INTO YOUR BLOG.

Reminder: The mark scheme is all around the Media Pod but just so it's clear to everyone, this is how to get a level 4 for production (and that 60 marks out of 100!):


Level 4         48–60 marks 
There is evidence of excellence in the creative use of most of the following technical skills: 
material appropriate for the target audience and task; 
using titles appropriately according to institutional conventions; 
using sound with images and editing appropriately for the task set; 
shooting material appropriate to the task set, including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene; 
using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.  


The Research and Planning section of your blog should be more or less complete now. This is the mark scheme (20 marks available for this):

Level 4          16–20 marks 
Planning and research evidence will be complete and detailed; 
There is excellent research into similar products and a potential target audience; 
There is excellent organisation of actors, locations, costumes or props; 
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding; 
There is an excellent level of care in the presentation of the research and planning; 
Time management is excellent. 

Finally, from next week you'll be working on your evaluation. Again, there are 20 marks available here so make sure you spend the time to complete them properly:

The questions that must be addressed in the evaluation are: 
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?  
2. How does your media product represent particular social groups? 
3. What kind of media institution might distribute your media product and why?  
4. Who would be the audience for your media product?  
5. How did you attract/address your audience?  
6. What have you learnt about technologies from the process of constructing this product?
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 

Level 4           16–20 marks 
Excellent skill in the use of  appropriate digital technology or ICT in the evaluation. 
Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. 
Excellent ability to refer to the choices made and outcomes.  
Excellent understanding of their development from preliminary to full task. 
Excellent ability to communicate.