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Mark Scheme

Marking Criteria for Research and Planning (level 4):
20 marks available

 Marking Criteria for production:
60 marks available
Production FOUNDATION PORTFOLIo Assessment

Marking Criteria for Evaluation and EVALUATION QUESTIONS:
(20 marks available)

Example of a shot list from another centre

shot list


Production Advice from your chief examiner

This is a link to his fabulously helpful blog:

His latest post HERE is all about production tips - Have a good look and be as successful as you can be with your coursework!


Mr Molloy's Group

Two tasks were due today: the Juno opening and the 9-frame analysis of the Seven opening. George managed to do a good job on the Seven analysis - no one else has posted either task. Leena, your last post was over a month ago. What's going on?


AS Treatments - Very well done to you all!

I have been so impressed with the level of thinking and planning. Here are the videos: (embed your respective vid into your blog)


Thriller Generic Conventions

Thriller conventions ( with thanks, to Longroadmedia who posted this originally on their blog.)

Obviously, many thrillers these days are hybrids ie. they draw from more than 1 set of conventions. However, it is still possible to create a list of thriller conventions. Consider the list below in your analysis and technical construction of a thriller:

Thriller Generic Characteristics

The narrative centres around a crime eg. a theft or a murder.

The protagonist is fallible and has an 'Achilles heel' that is exploited by the antagonist.

The title of the thriller may relate to this weakness eg Vertigo and Insomnia.

The protagonist will be seen 'in peril' in one or more scenes before the resolution.

The antagonist ensnares the protagonist in an increasingly complex web, until the protagonist feels isolated and helpless.

The narrative presents ordinary situations in which extraordinary things happen.

Micro elements combine in a build up of suspense. ( Micro means film elements like camerawork, sound, narrative, genre, mise-en-scene, lighting, costumes, actors and facial expressions, etc.)

Themes of identity are common: mistaken identity, doubling/doppelgangers, amnesia.

Themes of seeing, reflection and mirroring. Manipulation of perspectives, visual McGuffins, and optical illusions are common.

The audience of a thriller is placed in the ambiguous position of voyeur. Voyeurism can also be a theme and the objectification of female characters is common especially in earlier thrillers.

A series of/ one important enigma(s) are/is set up in the opening sequence of the film, is further complicated during the first part of the film and only resolved at the very end.


Narrative 1 - Independent Study for week beginning 3/12/12

1. Find out about Vlamidir Propp's CHARACTER ROLES (some help below). Make some notes on your blog and try to apply the theory to a film you know well, giving a brief explanation for each character.

Vladimir Propp developed a character theory for studying media texts and productions, which indicates that there were 7 main character:

The villain (struggles against the hero)
The donor (prepares the hero or gives the hero some magical object)
The (magical) helper (helps the hero in the quest)
The princess (person the hero marries, often sought for during the narrative) [NOT NECESSARILTY A LITERAL PRINCESS]
Her father ( who rewards the hero)
The dispatcher (character who makes the lack known and sends the hero off)
The hero (or victim/seeker), reacts to the donor, weds the princess
The false hero or usurper or anti-hero

2 Read the article I distributed. You will also find it really useful as it focuses on the role of the HERO in films. It will take you at least 2 or 3 readings. Make notes of what you've leanrt and questions about what you don't understand (if anything).

3. Peer-assess the other group's video on Narrative (embedded below) + embed your own into your blog. Make sure to point out What Went Well and Even Better If. Be as specific as possible in you EBI please. Refer to theory and/or Terminology that might be missing or might lack clarity. This is an important way in which we assess your learning.
NOTE: Lisha and Priyesh did not quite finish theirs. Leena's voice disappears for a bit (be careful not to block the microphone in future)

Work for Mr Molloy's group - due Monday 10th December

1. Finish and upload your Juno recreation.
2. Complete a 9-frame analysis of the opening of Seven. Pick 9 interesting frames from the opening.

Discuss each one with reference to camera shots, mise-en-scene, and titles thinking about what the different elements of each shot might signify and trying to relate each shot to the conventions of the thriller genre. (This might mean you need to do some more research into the thriller genre.)


Work for Walker/O'Shea's group - Foley artists

Have a look here

Using the link above write a blog post about your understanding of Foley artists and adding sound during post production.

Try to answer the following questions:

-What/who are Foley artists?  Why are they necessary?
-Give 5 examples of ways that Foley artists re-create diegetic sound
-Evaluate and comment on your own use of creating Foley-esque sounds.
    What was easy/difficult? Why? What did you do to create the sound/why did you have to do this?
      How might knowledge of Foley sounds be implemented into your thriller openings?  

Some of the early 'Foley' artists at work.

Please complete this by Monday and then we can upload your examples during the lesson.



Independent study/ Home learning

Please make sure you catch up with everything and evaluate / assess your videos on Genre.
You also need to make use of the PPTs on Genre, particularly on Thriller Subgenres.
Complete lesson notes, upload to blog.
Continue your research on Thriller Conventions and add to your notes.

Watch Thrillers, at least the openings, making use of The Art of The Title website. Start screen-grabbing interesting ideas / camerawork etc.

You need to start thinking about your project...

PS: Reminder - Add labels to your post and a Labels List gadget.
Redraft and improve your work as you go.


Film Poster cliches

Genre films often rely on fairly typical film posters for their promotion.
Want to see?

Here are some examples: (Click on the picture to take you to many more examples or go click here for a slightly different gallery)


Investigating generic conventions

You will be completing NICCS grids on Blade Runner, The Bourne Identity and one other trailer from the list below.
Generic Conventions AS task
Secondly, you should post your class notes on Genre. Why did you learn? What are the debates around genre? What is the importance of star association with a genre? What can we look for to identify a genre?
What about the triangular relationship?

You could write some bullet points to sum up your responses.


Home Learning: Update and Redraft (due in week starting 12.11.12)

As you know, your blog is the record of your work - that is what we are marking for Research and Planning (up to 20 marks).

It is therefore natural that you would want to redraft and improve your work. Please feel free to do so. Use the advice given and the targets set. Ask, email, tweet me if in doubt.

Some of you need to spend time completing or improving the analysis of two thriller openings. Some of you need to complete or REDRAFT the Thriller moodboard so that it shows your understanding of the generic conventions.

ADDITIONALLY, START FOCUSING ON A SPECIFIC THRILLER SUBGENRE THAT YOU ARE INTERESTED IN AS BASIC RESEARCH TO INFORM YOUR OWN FILM OPENING. This could include a list of films, screengrabs, research into typical narrative and characters, film posters for that subgenre etc... Be imaginative and creative. You could use Prezi to put this together.

FINALLY, don't forget to upload your work on film opening titles (timeline).

Home Learning Task: Self- and Peer-assessment on classwork (due in week starting 12.11.12)

Here are the different outcomes you have produced so far.
Please watch your group's work again, embed the video(s) into your own blog and bullet point:
- What Went Well
- What could be improved/clarified
- What is missing.

I would encourage you to watch other groups' work and assess them in the same way. And remember it was only the first lesson on Genre. You will become more fluent with the terminology!

Leena, Lisha, Priyesh:

Romina, Roshni, Andrew:


Nikki, Kelly:

Coursework Research: Genre and Genre Theory (independent study - due in week starting 12.11.12)

Here is a selection of useful PPTs to help you with this key media concept.
Read them to consolidate your understanding, including the different ways in which Thriller sub-genres are categorised.
Make sure you start with the first two - focus on Charles Derry's way to categorise thrillers.
By the end, you should have an excellent grasp of thriller subgenres and their generic conventions.


THRILLER MOODBOARD (independent study)

DESIGN A MOODBOARD TO ILLUSTRATE YOUR UNDERSTANDING OF THE GENERIC CONVENTIONS. Please remember that we are not talking about horror! You might want to illustrate different thriller sub-genres or focus on one specific sub-genre, eg. psychological thrillers or "man-on-the-run" thrillers... Here is one (not terribly good one) I made earlier...

Learning about Genre (independent study)


You will be coming back to this website again and again for your research.




To be completed on Thursday/Friday morning (25/26.10.12) Thriller openings - Analysis (Complete as independent study)

1. Complete the analysis two thriller openings.
You will consider and explore:
• How does the opening engage/create interest for the audience?
• Does it establish characters? How?
• Does the opening introduce themes, mood or story/narrative? How?
• How are the opening titles displayed?
• How is enigma established?

What you will need to analyse:
• Mise-en-scene;
• Use of soundtrack;
• Use of diegetic sound;
• Editing;
• Camera shot, movement and position;
• Use of special effects.

Remember that to achieve higher grades, you need to be ANALYTICAL rather than just descriptive. Don't simply tell me that there is a close up at this point or a tracking movement at that point. Explain how it helps the narrative and how it is supposed to affect the reader.

Choose 2 extracts from below.
Again create a 9 or 12-frame board to illustrate your comments.

Opening scene of The Usual Suspects (couldn't find it with the opening credits)

The first 2-3 minutes of Memento:

The first 4 minutes of Enemey of State (though a look at the credits that kick off then wouldn't hurt!)

First 5 minutes of What Lies Beneath(embedding disabled so link provided instead)


BOTH GROUPS: Summary of the work to be completed in the triple on Thursday and Friday



NOTE: All relevant posts are on the blog. Scroll down!

1. All prelim work MUST be completed.
- pre-production / preparation including script, storyboard ...
- the video itself
- behind the scenes pictures
- EVALUATION with screengrabs from the video and from your Final Cut timeline to flag up the compulsory elements.

2. Tasks on Editing MUST be completed.
- The Birds: Answer all questions + screengrabs
- Enemy of the State: Answer all questions + screengrabs

3. Look at the wonderful presentation on Editing and Camerawork. This should really help you consolidate your knowledge of the terminology.

4. With your Thriller Project about to start, you need to start analysing Thriller film openings.
Go to the post below to watch the start of Silence of the Lambs and complete your analysis. A model has been provided for you.

5. At home, watch  the documentary on Editing by Scorcese. Make some notes on what you have learnt (bullet points are fine)
Make sure that everything is completed for next week.

CLASSWORK - Thriller Opening Sequence (Silence of the Lambs) - Analysis and Model of an answer

Complete the analysis of a thriller opening.

You will consider and explore:
• How does the opening engage/create interest for the audience?
• Does it establish characters? How?
• Does the opening introduce themes, mood or story/narrative? How?
• How are the opening titles displayed?
• How is enigma established?

What you will need to analyse:
• Mise-en-scene;
• Use of soundtrack;
• Use of diegetic sound;
• Editing;
• Camera shot, movement and position;
• Use of special effects.

Silence Of The Lambs
The first is the opening of "The Silence of the Lambs" directed by Jonathan Demme (focus on the first 6 min).
Watch carefully and write a detailed analysis of this opening sequence.
Create a 12-frame board of the key shots to accompany your analysis and number the frames for cross-reference.

Need help with analysis? Read the example below on "The Shining" to see a model of a good analysis.
Here is an interesting analysis of the opening sequence for The Shining which appears on the Long Road Media Blog (thank you, Long Road). Read it carefully to learn some tips.
Watch the sequence first!

The film opens with a series of shots of panoramic landscape vistas showcasing the bleak desolation of the snowy mountainous surroundings, which will provide the backdrop for the film’s subsequent narrative developments. Various bird's eye view shots intermittently cross dissolve into one another, and depict an expansive clear blue lake, a snow-capped mountain range, and a densely populated forest of evergreen trees. The camera moves swiftly through its surroundings in each shot, sweeping past the breadth of the natural environs below it, and thus conveys to the audience a sense of the massive scale and large land span of the location depicted.
During the camera’s continual movement, it occasionally captures its views from distorted angles, which undermines the idea otherwise created by this series of shots of the benevolent purity of natural beauty and the wintry American landscape. It thus uses spatial manipulation to contradict the principal connotations of the images of nature captured in these shots, and hence foreshadows the heavy deployment of themes and imagery centred upon the supernatural that will follow.

Also indicative of this theme is the use of slow, sombre, unnerving and deliberate electronic music, which in conjunction with the seemingly oppositional images suggest a malevolence to the surroundings shown and imply an unknown danger amongst them.

Eventually the camera finds a road snaking through an aerial shot of a thickly forested area then picks out and follows a lone car in extreme high angle long shot, making its way along the road. The camera gradually moves increasingly closer maintaining its birds’ eye view position, but also gradually rotates to distort the angle and create a sense of unsettling foreboding in the manner described above. A series of shot changes track the car’s journey and depict a range of different natural backdrops indicating the traversal of time and space. As the camera finally tracks speedily in to a mid shot of the car from behind, revealing it to be a yellow Volkswagen Beetle, credits rise up through the frame from below in blue typeface, and each gives way to the next, departing the frame by rising out of it.

The moving camera overtakes the car and veers away to the left, aerially crossing country before again finding the car and tracking its journey, once again with another series of extreme high angle long shots, while the eeriness of the electronic score continues to aurally unsettle the viewer.

The camera’s point of view eventually shifts to depict an extreme long shot of a remotely located building amongst the mountains, trees and lakes. It slowly circles the building, getting gradually closer. This building is the Overlook Hotel, and will be the yellow car’s final destination, and the principal location for almost all of the film’s subsequent action.

Overall, the opening sequence has been gradually building up to this elaborate establishing shot of the hotel, and has served to highlight its isolation and remoteness and communicate an implication of danger, that the audience should by now have associated with this idyllic yet spectral location and its backdrop.

Remember that to achieve higher grades, you need to be ANALYTICAL rather than just descriptive. Don't simply tell me that there is a close up at this point or a tracking movement at that point. Explain how it helps the narrative and how it is supposed to affect the reader.


Analysing Editing

The art of editing

Watch the clip below from 1:03 to the end then answer the questions that follow.

Enemy of the State, Tony Scott, 1998

1. What is the point of this sequence? Describe briefly how tension is created through the editing.
2. Look at the use of CU or Medium CU. Why are they primarily used here? Refer to specific shots (screengrab them) and embed them within your post.
3. Choose 15-20 seconds from anywhere in the sequence and describe each shot in detail, explaining its effect / function for the audience, as well as commenting on how the cuts (the editing) add to the meaning.
4. How far does the editing of this sequence fit in with the genre of the thriller? Justify your opinion.

Above all, do your best to engage with the sequence and the task.


Evaluating your Preliminary Task

First of all, make sure you embed your Prelim on your Thriller blog. It is coursework.

Evaluation: The Prelim- Complete the edit of your preliminary task. Screengrab key shots and your work in FCE. Embed your video.
- Then evaluate using these questions:

1. Discuss how your group came up with the idea for the script. How efficient was the discussion? What key decisions were made? Embed your script.

2. Reflect on the planning / storyboarding stage and upload the storyboard.

3. How efficient was the shoot?

4. What were the key elements from the brief you had to demonstrate and how well did you handle each one? Did you make any mistake? What are you most pleased with and why?

5. What did you learn during the course of this production? What did you learn to do or do better with Final Cut?

- Finally embed another student's sequence and offer some peer-assessment:
What is most successful and why?
Are there any mistakes and where?
What could you suggest for further improvement?

Continuity and Preliminary Task (for both groups)

We have started looking at CONTINUITY and it is a key element of your preliminary task.

Group 1 has a bit of an advantage on group 2 but no matter...

Watch this sequence from Hitchcock's The Birds. It's an excellent example of continuity and uses the techniques we've seen in class this week.

After watching it, try and work out:
- How many shots are there?
- Where was the camera positioned for each shot?
- Which principles of continuity editing have been followed?

Then you're ready to write an analysis of shots and techniques used in this sequence to demonstate your understanding of them. You can use the following questions for guidance:
1. What principles of continuity are used here? How successfully? Refer to specific shots / screengrabs.
2. What is the effect of the editing on the viewer? What are we meant to feel at different stages? (ie before she enters the house, in the kitchen, in the corridor, in the bedroom, running away)?
3. What is the 'best bit' for you in this sequence in terms of learning new techniques and why?
Continuity editing is all about making your film work in a logical way (ordering the shots logically) so the audience can follow it easily and enjoy the story y without being confused; they are properly 'positioned'.
Can you remember all the techniques/ principles discussed in class? Can you find some examples of these techniques in other films (embed)?

Find and embed a film extract that makes good use of continuity. Grab a few shots and comment on techniques used (bullet points)

Ocrmediaas_basics of Video Editing

GROUP 1: Make sure you post pictures of your script/ storyboard etc... (I've saved the pictures in the relevant folder on the media drive)
Also include the brief below and make sure you explain and flag up the techniques included there.

GROUP 2: Get prepared too by reading the above and watching the example below:


The Cutting Edge - The Art of Editing

This is Part 3 of a wonderful documentary by Scorcese on the power of editing and how it builds narrative.

Follow this link or scan the QR code to watch on your mobile device.


The Hitcher Screenplay - a great thriller/horror opening.

Well this is more of a test than anything else but I thought I would provide a link for this terrifying screenplay



Start by having a good look at this!

Try and take note of the number of shots, framing, editing and general mise-en-scene. So much to learn!

List of recommended thrillers

Wecome to the Thriller Project blog!

To get you started, here is a list of recommended films you really ought to see in order to get a firmer grasp of the Thriller genre.
Of course you cannot see them all but you'll be expected to have seen at least 8 by the end of the first half-term, then keep watching throughout the coursework unit.
Arrange viewings between yourselves and keep a record of you what you've seen. Discuss what makes these films good thrillers or at least iconic ones. You should develop a better understanding of thriller conventions and sub-genres, and of course get much inspiration for your own project.
Some of these films can be borrowed from the Department. Some of the films from the list are 18-certificates so you will need to have that discussion with your parents / guardians; you also need to consider your own feelings.
1. Heat
2. Se7en
3. The Silence of the Lambs
4. LA Confidential
5. The Departed
6. Reservoir Dogs
7. Chinatown
8. North by Northwest
9. The Conversation
10. The 39 steps
11. Psycho
12. One Flew Over the Cuckoo's Nest
13. Charade
14. Strangers on a Train
15. The Third Man
16. Memento
17. Enemy of the State
18. The Servant
19. The Night of the Hunter
20. Rear Window
21. Rosemary’s Baby
22. The Others
23. Blue Velvet
24. The Ipcress File / Get Carter
25. The Fugitive
26. The Shining
27. The Killing
28. Blood Simple
29. The Usual Suspects
30. Cape Fear
31. No Country for Old Men
32. Double Indemnity
33. The Manchurian Candidate
34. Les Diaboliques (Clouzot)
35. The French Connection
36. Rebecca
37. Le Samourai (Melville)
38. City Of God
39. Delicatessen
40. Three Days of the Condor
41. After hours
42. Rebecca
43. Minority Report
44. What Lies Beneath
45. Copycat
46. The Bourne Identity
47. The Machinist
48. Fatal Attraction
49. Fargo
50. Schindler’s List (not a thriller but a masterclass in directing)


Dear Moderator,

Here you can find the links to our students' individual and group blogs. The group blogs are essentially used to trace the Planning done. The individual blogs contain Research and Planning as well as the final products and Evaluations. You can also find early research and practical tasks on their individual Induction blogs.
Please note: All students have created an individual edit of their Thriller opening though they planned and filmed together.

Group 1 Blog (KMG)

Group 1 members:
Komal Rana - 7321: Komal's blog
(The group started planning and filming together then Komal decided to veer off somewhat and therefore did her own shoot)
Mathura Balachandran - 7296: Mathura's Blog
Geerthani Ganesamoorthy- 7305: Geerthani's Blog

Group 2 Blog (Third Wing Visuals)

Aruran Arulanatham - 7294: Aruran's Blog
Aymen Soliman - 7329: Aymen's Blog
Anujan Thillairajah- 6249: Anujan's Blog

Group 3 Blog (S!CK Productions)

Group 3 members:
Carmela Okofu-Newman - 7145: Carmela's Blog
Kamini Dhivar - 6049: Kamini's Blog
Sharenieka Ketheeswaran - 6113: Sharenieka's Blog

Group 4 Blog (Crossfire Productions)

Group 4 members:
Samir Sarwari - 7325: Samir's Blog
Snehal Khimani - 7310: Snehal's Blog
Rahul - Horeesorun - 7307 : Rahul's Blog


You go, Sharenieka!

Well done for making such a great start on your evaluation!

Refer to the appendix at the end of the pack to help you with question 2. Also look at models/ exemplars from the Essential Links on the left-hand side.

Good post on Representation from Kamini - Look closely at representation of men in thrillers - usually the protagonist and antagonist are male in thrillers!


Due in for next lesson: week starting 27.2.12

- You need to draft, in written form, your responses to Evaluation questions 2-5 at least. Post on your individual blogs.
- Leave feedback/ peer-assessment on 2 other students' cuts. You can add comments on their blogs.

Remember the looming deadline: 2nd March. All rough evaluations in.
FINAL DEADLINE: Friday 9th March. Time's ticking...



Some of your rough cuts so far

Feel free to leave constructive comments, either here or on each other's blogs.


Blog of the week

Close call between Carmela and Sharenieka!

We will go with Sharenieka for now since much effort has been put into catching up.

Well done!

Updates and deadlines

You need to write at least 2 posts a week reflecting on your progress, embedding grabs of what you're doing and learning alond the way, eg. new tool or technique in Final Cut or how you are diverging from the initial storyboard and why.
Also esplain what you are doing with sound design and soundtrack - the research should be there too (embed as much as possible so we can 'hear' what you're planning...)
Maybe you're hesitating between 2 editing options and would like some peer feedback...

You can also reflect on and list what's still to be done.
All this should give us an idea of your "journey".

Many of you are missing some research and planning on titles. Make sure you put this to right as soon as possible.
We will start assessing the Research and Planning part of the blogs during half-term so it's got to be ready. The mark scheme is in your booklets and all over the walls in the pod.

You should also start planning your answers to the evaluation questions. Make sure you have done all the necessary research in order to answer them.

Finally you will show your films this week and receive feedback which you will need to log carefully and reflect upon.
If you're behind with your edit, start spending more time in the pod!
(Nearly) final cuts should be ready by the end of the end of the double lesson on Thursday or Friday.

Reminder - these are your Evaluation questions, counting towards 20 marks (as many as for Research and Planning):
This is the booklet you need to refer to. It is to be found at the back of the assessment booklet you already have. Please look at the A2 media students' blogs to look at the varied ways to evaluate creatively.
A2 Music Video Blog
Marking Criteria and activities for the evaluation

Example from other centre (note - your evalution must feature on your individual blog)
A2 Evaluations - Look at Hasina's tasks and Chloe's voice over for inspiration.

Just to remind you again, here are the criteria for a level 4:
16–20 marks
- Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- Excellent ability to refer to the choices made and outcomes.
- Excellent understanding of their development from preliminary to full task.
- Excellent ability to communicate.
- Excellent skill in the use of digital technology or ICT in the evaluation

Finally, for some of your film openings (particularly Komal, Geerthy and Mathura), this is an idea you might want to explore when your character wakes up (at the start):


Dragon Tattoo's amazing titles

Have a look at this for inspiration with titles... The making of...


Spicing up your blog for a level 4

What is perhaps unusual about the coursework Portfolio is that for the Research and Planning AND the Evaluation elements of your blog, PRESENTATION AND CREATIVE USE OF ICT AND DIGITAL MEDIA appear in the criteria.

Move on from Scribd if you're still relying too much on it! At least try Slideshare or issuu, or Glogster or Timetoast, Vuvox, Prezi etc...

Below is a timeline of the opening credits of Se7en created with Timetoast:

(timeline view) You could use this to transform the shotlist / storyboard / list of titles etc.

You can also use the Text view of the timeline. Below is someone charting what they've done so far in Media. You could do this to chart how much planning you've done for instance...


target audience research

Some of you are already quite far into your research. Remember to sum up your findings about core target audience, any secondary audience.

All magazines do it - for instance, look at NME's summary of their target audience:


Letter and slip

This is a copy of the letter which was given to parents. Bring back the slip if you need to take equipment off-site.

REMINDER: On parents' evening, I gave your assessment sheet to some of your parents. I must have these back ASAP.
year 12 - Letter to Parents



Please refer to my email about what needs to be completed. Remember that you need to film this week/ weekend and next week.

In addition, remember that without solid audience research and a clearly defined target audience, you won't get a level 4 for Research and Planning.

On top of your BBFC research, think about the following:

You must have identified a clear target audience and you must show the steps you've taken to identify it and to test your ideas against this specified audience. This doesn't mean just an endless series of questionnaires. Use the range of techniques discussed in class including interviews, preferably with your target audience, and the tools available through Web 2.0.

Look at similar films and research their audiences - How was it marketed to appeal to the target audience? What are the viewing figures?

You must be able to answer these questions fully and with illustrations:
1. What is the core target audience? Is there a secondary target audience?
2. How would you describe the look and tastes of your target audience? (collage with key words)

And later, after a little more research and teaching, you also need to answer this:
3. What functions does this kind of film genre serve to its audience? (uses and gratifications audience theory - why not start researching that?

Think of films which features similar plots / characters / settings / types of editing and screengrabs / comment / analyse.