Thursday 9.12.11 - due in whether you're in the lesson or not

You must have identified a clear target audience by then and you must show the steps you've taken to identify it and to test your ideas against this specified audience. This doesn't mean just an endless series of questionnaires. Use the range of techniques discussed in class including interviews, preferably with your target audience, and the tools available through Web 2.0.

Look at similar films and research their audience - How was it marketed to appeal to the target audience? What are the viewing figures?

You must be able to answer these questions fully and with illustrations:
1. What is the core target audience? Is there a secondary target audience?
2. How would you describe the tastes of your target audience?

And later, after a little more research and teaching, you also need to answer this:
3. What functions does this kind of film genre serve to its audience? (uses and gratifications audience theory - why not start researching that?

Think of films which features similar plots / characters / settings / types of editing and screengrabs / comment / analyse.

Similarly, you should all aim to complete one better analysis of a film opening, acting on the target I gave you last time. Choose your film carefully so that it is one of the "similar products" mentioned in your criteria, You need to show progress.

Look at this student's analyses:

Victoria's blog

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You should also be updating your pitch in the light of the feedback received and post the improved / revised version. Please see handout about The Treatment again.

No one has yet posted any group meeting minutes (including group time in class).
Some groups still haven't posted the feedback on pitch.

Group 4 haven't posted a pitch - a summary of the plot is NOT a pitch.
Target audience must be part of the pitch/treatment.