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26/11/2010

READ CAREFULLY - On-Going work and Home learning due in Thursday 2.12.10

Firstly no one has completed the H/l due in yesterday (Todorov and Propp). Sort it out ASAP. You must keep to deadlines even when there is no lesson. Time is very short to complete all the coursework.

Where you should be now:

You should have sorted out your ideas by now, possibly organized a Facebook page which you could later screengrab and embed to show on-going group decisions.

On Monday, you'll be in full pre-production mode. Target audience research should be under way and your pitch should be taking shape. This time, it's the real thing! Look again at the ideas posted previously on how to pitch and to the hand out distributed in class.
You will also have started your storyboard and shotlist.

You should have at least one group meeting a week outside of lessons where decisions are recorded and minutes taken; these should appear weekly on your blog.

For Thursday, you need to have prepared your group pitch and will give a presentation to the class as a group. You might prefer a PowerPoint this time as you will need to bring in a hard copy (at least one per group). You will be assessed on your pitch and will receive peer and teacher feedback which you must record carefully and post on your blog (this will be needed for your Planning and Evaluation).

What next? The next steps will be:

- To do recce shots and shoot at the weekend, take pictures of actors, costumes, props, sets etc... and post to blog.
- To organize the shoot, planning ahead and writing schedules for your "shoot days" - more guidance to follow. All this is evidence of planning. No excuse for not getting a level 3 here at least.

Other on-going work must be to continue your research of real media products with film opening analyses, screengrabs of films / sets and locations / atmosphere / camerawork / mise-en-scene/ editing you are inspired by in your project.

All this demands a high level of independence, organization and determination. Time management and organization are criteria against which you are assessed. The weekly 5 hour independent study must be done or your group (and your grade) will suffer.

However this remains an enjoyable process and we hope you have fun with it.

PS: Matthew, rethink some of your questions in your questionnaire. Set yourself a clear objective first about what you are trying to achieve / demonstrate / find out. THiS is valid for all groups. Consider Web 2.0 to conduct market research.

Remember to plan with the evaluation questions firmly in mind:
Evaluation questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How does your media product represent particular social groups?
3. What kind of media institution might distribute your media product and why?
4. Who would be the audience for your media product?
5. How did you attract/address your audience?

6. What have you learnt about technologies from the process of constructing the product?
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

Refer to your booklets for further guidance.

Finally here are the criteria (Level 4) for Research and Planning, and for Evaluation:
Research and Planning: Level 4 16–20 marks
- There is excellent research into similar products and a potential target audience.
- There is excellent organisation of actors, locations, costumes or props.
- There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
- There is an excellent level of care in the presentation of the research and planning
- Time management is excellent.

Evaluation:
Level 4 16–20 marks
- Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
- Excellent ability to refer to the choices made and outcomes.
- Excellent understanding of their development from preliminary to full task.
- Excellent ability to communicate.
- Excellent skill in the use of digital technology or ICT in the evaluation

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