All magazines do it - for instance, look at NME's summary of their target audience:
Follow us.
24/01/2012
target audience research
Some of you are already quite far into your research. Remember to sum up your findings about core target audience, any secondary audience.
All magazines do it - for instance, look at NME's summary of their target audience:
All magazines do it - for instance, look at NME's summary of their target audience:
23/01/2012
Letter and slip
This is a copy of the letter which was given to parents. Bring back the slip if you need to take equipment off-site.
REMINDER: On parents' evening, I gave your assessment sheet to some of your parents. I must have these back ASAP.
year 12 - Letter to Parents
REMINDER: On parents' evening, I gave your assessment sheet to some of your parents. I must have these back ASAP.
year 12 - Letter to Parents
17/01/2012
PRIORITIES: AUDIENCE RESEARCH, PLANNING AND FILMING
Please refer to my email about what needs to be completed. Remember that you need to film this week/ weekend and next week.
In addition, remember that without solid audience research and a clearly defined target audience, you won't get a level 4 for Research and Planning.
On top of your BBFC research, think about the following:
You must have identified a clear target audience and you must show the steps you've taken to identify it and to test your ideas against this specified audience. This doesn't mean just an endless series of questionnaires. Use the range of techniques discussed in class including interviews, preferably with your target audience, and the tools available through Web 2.0.
Look at similar films and research their audiences - How was it marketed to appeal to the target audience? What are the viewing figures?
You must be able to answer these questions fully and with illustrations:
1. What is the core target audience? Is there a secondary target audience?
2. How would you describe the look and tastes of your target audience? (collage with key words)
And later, after a little more research and teaching, you also need to answer this:
3. What functions does this kind of film genre serve to its audience? (uses and gratifications audience theory - why not start researching that?
Think of films which features similar plots / characters / settings / types of editing and screengrabs / comment / analyse.
In addition, remember that without solid audience research and a clearly defined target audience, you won't get a level 4 for Research and Planning.
On top of your BBFC research, think about the following:
You must have identified a clear target audience and you must show the steps you've taken to identify it and to test your ideas against this specified audience. This doesn't mean just an endless series of questionnaires. Use the range of techniques discussed in class including interviews, preferably with your target audience, and the tools available through Web 2.0.
Look at similar films and research their audiences - How was it marketed to appeal to the target audience? What are the viewing figures?
You must be able to answer these questions fully and with illustrations:
1. What is the core target audience? Is there a secondary target audience?
2. How would you describe the look and tastes of your target audience? (collage with key words)
And later, after a little more research and teaching, you also need to answer this:
3. What functions does this kind of film genre serve to its audience? (uses and gratifications audience theory - why not start researching that?
Think of films which features similar plots / characters / settings / types of editing and screengrabs / comment / analyse.
15/12/2011
Christmas Homework / Private Study
RESEARCH AND PLANNING
Use your grid to catch up and update your blogs and develop your research. There are many items to research - just tick off the list as you go.
1. Research:
INDIVIDUAL BLOG: Find and embed extracts and grabs that inspire you or that you'd like to emulate in your work. You might focus on camerawork, editing, lighting, mise-en-scene etc...
Similarly, research soundtracks! Embed as you go...
INDIVIDUAL BLOG: update / complete your Narrative Research, specifically by applying the theories to existing films and to your own opening.
Use your grid to catch up and update your blogs and develop your research. There are many items to research - just tick off the list as you go.
1. Research:
INDIVIDUAL BLOG: Find and embed extracts and grabs that inspire you or that you'd like to emulate in your work. You might focus on camerawork, editing, lighting, mise-en-scene etc...
Similarly, research soundtracks! Embed as you go...
INDIVIDUAL BLOG: update / complete your Narrative Research, specifically by applying the theories to existing films and to your own opening.
INDIVIDUAL BLOG / GROUP BLOG: Audience Research - questionnaires (general on thriller genre and specific to test your pitch), interviews (filmed) and figures/ stats to establish exactly who your target audience are. You should publish your results on the group blog along with a description of one of your typical audience member ( make it visual - example to follow).
2. Planning:
GROUP BLOG: Pitch (and feedback received), shotlist and storyboard should be posted as a bare minimum. Completed TIMELINE strongly welcome.
INDIVIDUAL BLOG: ideas for costumes, props, mise-en-scene, lighting.
3. Planning:
INDIVIDUAL AND/OR GROUP BLOG:
Recce shots, test shoots etc... Pictures of potential locations etc...
4. Research:
INDIVIDUAL BLOG: Research Production / Distribution Companies in more detail. Some of you have started some research but now dig 'deeper' and give examples of what they do / films produced / distributed.
In class, we briefly looked at some production companies - you might want to start here but explore further on your own.
Blast!
Coffee Films
Hammer Film Productions
Here is an example of one student's research into the question.
OF COURSE, WE WISH YOU ALL A VERY MERRY CHRISTMAS!!!! Find the time to work, rest and play
2. Planning:
GROUP BLOG: Pitch (and feedback received), shotlist and storyboard should be posted as a bare minimum. Completed TIMELINE strongly welcome.
INDIVIDUAL BLOG: ideas for costumes, props, mise-en-scene, lighting.
3. Planning:
INDIVIDUAL AND/OR GROUP BLOG:
Recce shots, test shoots etc... Pictures of potential locations etc...
4. Research:
INDIVIDUAL BLOG: Research Production / Distribution Companies in more detail. Some of you have started some research but now dig 'deeper' and give examples of what they do / films produced / distributed.
In class, we briefly looked at some production companies - you might want to start here but explore further on your own.
Blast!
Coffee Films
Hammer Film Productions
Here is an example of one student's research into the question.
What kind of media institution might distribute your media product and why?
View more presentations from Stephanie.
OF COURSE, WE WISH YOU ALL A VERY MERRY CHRISTMAS!!!! Find the time to work, rest and play
11/12/2011
Research and Planning. Due in.
Research and Planning should be well under way.
Post your Narrative notes on your Individual blog. You should also apply the theories to existing films.
You should also have a post there on how you thinkthe pitch went and what feedback you were given.
Someone from each group needs to post the pitch on the group blog.
You should be working on final script, shotlist and storyboard. These will need to be finished in the next lesson.
On your individual blog, you should be gathering film extracts and screengrabs from which you take inspiration, with a few bullet points on what it is that you like: mise-en-scene, costumes, props, lighting, shot frames or angles, editing techniques etc.
Finally, you should take recce pictures of possible locations.
Lots to do! Work as a team but don't forget to show how well you engage individually as well.
Here is an example of the kind of storyboard you need to be aiming for (though this one is for a music video). You'll be creating the animatic next week:
http://m.youtube.com/index?desktop_uri=%2F&gl=GB#/watch?v=XKmGn9565hA
Post your Narrative notes on your Individual blog. You should also apply the theories to existing films.
You should also have a post there on how you thinkthe pitch went and what feedback you were given.
Someone from each group needs to post the pitch on the group blog.
You should be working on final script, shotlist and storyboard. These will need to be finished in the next lesson.
On your individual blog, you should be gathering film extracts and screengrabs from which you take inspiration, with a few bullet points on what it is that you like: mise-en-scene, costumes, props, lighting, shot frames or angles, editing techniques etc.
Finally, you should take recce pictures of possible locations.
Lots to do! Work as a team but don't forget to show how well you engage individually as well.
Here is an example of the kind of storyboard you need to be aiming for (though this one is for a music video). You'll be creating the animatic next week:
http://m.youtube.com/index?desktop_uri=%2F&gl=GB#/watch?v=XKmGn9565hA
05/12/2011
Planning your treatment, ready for your pitch and other research tasks
Initial research and planning should be well under way by now. You have a list of things to include in your pitch and both your individual blogs and group blogs should be filling up.
However, this is not happening (except for one student). Very worrying.
From Tuesday 6th December, compulsory 'catch up' sessions will take place at lunchtime in the pod, then every Tuesday for targeted students, continuing on Wednesdays if you are still behind.
Failure to attend will be followed by a Negative Referral and phone call home.
Please keep on top of things and remember that you are working towards 50% of your AS grade.
Other research tasks: Narrative, Todorov, Barthes, Propp's character roles.
However, this is not happening (except for one student). Very worrying.
From Tuesday 6th December, compulsory 'catch up' sessions will take place at lunchtime in the pod, then every Tuesday for targeted students, continuing on Wednesdays if you are still behind.
Failure to attend will be followed by a Negative Referral and phone call home.
Yasmin Treatment task from last yea
Please keep on top of things and remember that you are working towards 50% of your AS grade.
Other research tasks: Narrative, Todorov, Barthes, Propp's character roles.
24/11/2011
Early research and planning - group and independent study
1. Picture of your initial ideas + more detail - Plot summary in a few points, ideas for the opening, mood board, conventions of your chosen sub-genre(s) with embedded examples (screen grabs, trailers, opening sequences)
2. Each member of the group needs to complete a detailed analysis of a third film opening but this time, you choose the film; it should be a similar product to the type of opening you want to produce.
3. Film production name and ideas for a logo + research into UK film production companies that produce thriller films.
2. Each member of the group needs to complete a detailed analysis of a third film opening but this time, you choose the film; it should be a similar product to the type of opening you want to produce.
3. Film production name and ideas for a logo + research into UK film production companies that produce thriller films.
21/11/2011
Thriller Genre
Found these useful PPTs. Read them to consolidate your understanding, including the different ways in which Thriller sub-genres are categorised.
Thriller sub genres
View more presentations from Agon Koshi
16/11/2011
Home Learning/ private study due in 22 or 23.11 - for week beginning 7.2.11
- Research Thriller sub-genres and different ways of categorising them. Focus on 2 or 3 sub-genres and illustrate with film extracts, film posters, and screen grabs from films.
- Read the sheet on Thriller Conventions very carefully and start finding examples to illustrate the different conventions highlighted. This should be on-going from now on.
- Now the groups have been agreed, each group is a now a production company - it needs a name and a logo. Come up with a name and designs for your logo. Look at existing examples of Film production companies as part of your research to get some inspiration.
ALL THE ABOVE COUNT DIRECTLY TOWARDS THE RESEARCH PART OF YOUR COURSEWORK. Look at the mark scheme for clarification (in your guidance packs).
LABEL YOUR POSTS CLEARLY WITH: THRILLER GENRE RESEARCH
- Finally, your documentaries on genre should be exported by the beginning of next week so that the other class can watch and evaluate them.
This means that the edit must be fine-tuned and exported by the end of Monday 21.11.11.
I'll upload them to YouTube so that you can embed them into your blogs.
- Read the sheet on Thriller Conventions very carefully and start finding examples to illustrate the different conventions highlighted. This should be on-going from now on.
- Now the groups have been agreed, each group is a now a production company - it needs a name and a logo. Come up with a name and designs for your logo. Look at existing examples of Film production companies as part of your research to get some inspiration.
ALL THE ABOVE COUNT DIRECTLY TOWARDS THE RESEARCH PART OF YOUR COURSEWORK. Look at the mark scheme for clarification (in your guidance packs).
LABEL YOUR POSTS CLEARLY WITH: THRILLER GENRE RESEARCH
- Finally, your documentaries on genre should be exported by the beginning of next week so that the other class can watch and evaluate them.
This means that the edit must be fine-tuned and exported by the end of Monday 21.11.11.
I'll upload them to YouTube so that you can embed them into your blogs.
14/11/2011
Blog of the Week...
Some superb work from Aymen! Well done!
Others have produced some good quality posts too, Mathura and Komal amongst others. Keep it going!
Others have produced some good quality posts too, Mathura and Komal amongst others. Keep it going!
10/11/2011
Homework and private study for 15 or 16.11.11
Make sure you read your pack on Genre and Genre Theory again carefully, particularly the bits we did not read together in class. You also need to post your notes from the 2 lessons if you haven't done so already.
Finally conduct a bit more research on your own and post a few notes on what you found out about genre. A good place to start is MediaKnowAll.com
Finally conduct a bit more research on your own and post a few notes on what you found out about genre. A good place to start is MediaKnowAll.com
08/11/2011
Blog of the week
Carmela's blog looks like a good contestant! Well done and keep it up!
Some of you are working hard right now to catch up and improve your blogs. That's fantastic. The grades will move up fast if you keep it going!
Can I remind some of you about the NICCS task and your notes on the first Genre lesson (see post below)? It's missing from some blogs!
Some of you are working hard right now to catch up and improve your blogs. That's fantastic. The grades will move up fast if you keep it going!
Can I remind some of you about the NICCS task and your notes on the first Genre lesson (see post below)? It's missing from some blogs!
01/11/2011
classwork and homework - genre DUE IN 8 or 9.11.11
We have completed the NICCS grid on Blade Runner. Now complete one for The Bourne Identity trailer and one other trailer from the list below.
Due in next week.
Generic Conventions AS task
Secondly, you should post your class notes on Genre. Why did you learn? What are the debates around genre? What is the importance of star association with a genre? What can we look for to identify a genre?
What about the triangular relationship?
You could write some bullet points to sum up your responses.
Due in next week.
Generic Conventions AS task
Secondly, you should post your class notes on Genre. Why did you learn? What are the debates around genre? What is the importance of star association with a genre? What can we look for to identify a genre?
What about the triangular relationship?
You could write some bullet points to sum up your responses.
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